ALL AFRICA - The truth is that many people do not understand how to define the mobile market and interpret its dynamics in order to be able to effectively market to mobile users. According to a 2009 World Wide Worx report, the camera is the most used tool in mobile in SA with 59%, followed by MMS (39%), FM radio (29%) and instant messaging (28% or 4-6 million people). Internet browser took a distant fifth place (21%) and email only came up with 10% followed by GPS (5%). Read More