Ovum has recently released a market report titled, “The potential of mapping mashups.” The report focuses on the value and potential for map mashups, and draws a distinction between mashups versus portals. There’s also details here about enterprise versus consumer applications, and the value of spatial analysis.
“Mashups have enormous potential and a wide range of uses across both business and consumer domains, but their value is also tightly linked to underlying Web 2.0 ideals that bring together a rapid and less expensive development process with the ability to separate information from its presentation in a way that makes it open, collaborative, reusable and shareable. This report examines the phenomenon behind mapping mashups and looks at potential and constraints of usages in a Web 2.0 world.”
You can view the report outline, and order it for £399, here.
