Autodesk chair Carol Bartz has joined Yahoo reports Barron’s. While it is interesting to read the various media reports on this event, it is also interesting to see the many folks commenting on what they perceive as the lack of internet experience of the Yahoo kind. The possibilities arising from her becoming CEO might take on two directions. No doubt that the conventional Yahoo-Microsoft-Google folks favor more internet background. But, the second possible direction, based on her knowledge and experience might be the more interesting bet when coupled to a company like Yahoo.
Autodesk is well known to understand infrastructure and current initiatives in that company surrounding Digital Cities would neatly couple Yahoo-like technologies with their broad consumer orientation.
Urban centers of the future (keeping in mind all the current infrastructure talk in North America) as proposed by Autodesk envision seamless, connected infrastructure of a digital nature – at the model level. From planning through to construction, operation and maintenance, Digital Cities are modeled to deliver direct to consumers.
Bartz has a wealth of knowledge about the technologies and applications that build 3-D Digital Cities for the future, years of leading Autodesk have ensured that. The connection of these future digital environments have yet to connect to consumers.
Connect the dots – 1 +1 = 3
Jerry Yang might be right when he talks about Yahoo’s best day’s being ahead – the potential transformation is more than the traditional internet might realise.
Yahoo!’s problems are so bad that any “experience” she has with geospatial technology will not affect the cutting and dismantling she has to do to prepare Yahoo! for sale to Microsoft.
I use AutoDesk’s product everyday, though I’m definitely not a fan of the company and the heavy-handed way it treats its customers.
AutoDesk is the “Microsoft” of CAD. In fact, the U.S. government at one time was investigating charges of monopolistic business practices along the same lines it pursued with Microsoft. I mention that not to malign the company, but to suggest that the skills that allow AutoDesk to exploit its huge market share don’t readily transfer to the situation at Yahoo.
Interesting comments, thanks.
I make the following observations.
1. Yahoo has shareholders (all of them) and any CEO must meet their needs first – not Microsoft’s.
2. Yahoo does not register on the European scale. It is highly North American oriented. Carol Bartz brings a global perspective.
3. One option is to compete with Google and Microsoft. Another is to transform and lead in a new direction (which is what the blog post suggests).
4. Today, Yahoo is exactly worth 12.41 USD. Given (3) or that price, what would you choose if you were a shareholder?